By Aurelia Mbokazi-Kashe

The automotive landscape is shifting, and South Africa is navigating its unique path within this global transformation. As the global automotive industry evolves, South Africa is charting its course, balancing international trends with local realities. Insights from Deloitte’s 2025 Global Automotive Consumer Study shed light on trends that resonate with our local market.

Electric Vehicles (EVs): A Gradual Transition
Globally, there’s a growing interest in electric vehicles. However, in South Africa, the
adoption of EVs remains modest. Factors such as limited charging infrastructure and
the higher cost of EVs contribute to this cautious approach. The government is
considering incentives, including tax rebates and subsidies, to encourage EV adoption. These measures aim to make EVs more accessible to South Africans and align with international environmental standards.

Brand Loyalty: A Shifting Landscape
The study indicates a global trend of consumers re-evaluating their brand loyalties, with many open to exploring different vehicle brands. In South Africa, this presents an opportunity for emerging and existing manufacturers to attract new customers by offering innovative features, competitive pricing, and robust after-sales support.

Autonomous Vehicles: A Distant Horizon
While self-driving cars are gaining attention internationally, South Africa is not yet
focusing on this technology. Infrastructure challenges and regulatory considerations
mean that autonomous vehicles remain a future prospect for our roads.

Economic Outlook: Challenges and Opportunities
The local automotive industry faces economic hurdles, including inflation and cautious consumer spending. However, recent interest rate cuts and efforts to stabilise the energy supply offer a glimmer of hope. These developments could boost consumer confidence and stimulate growth in vehicle sales.

Sustainability: A Growing Consideration
Environmental concerns are increasingly influencing consumer choices. There’s a
gradual shift towards more fuel-efficient vehicles and a heightened awareness of
sustainability. Manufacturers focusing on eco-friendly practices and vehicles may find favour with the environmentally conscious South African buyer.